Northern VA SEO Pro, Fevi Yu to Speak at PubCon Austin 2025

I’ve been in the SEO industry since 2006—19 years and counting. I officially started my own agency in 2014 when I moved to the DC Metro area/Northern Virginia, but my journey began long before that. In 2010, I became a partner at a web company in the Cayman Islands. The timeline is a little hazy now, but what matters is this: I’m incredibly excited to announce that my pitch has been accepted for PubCon Austin 2025!

Fevi Yu
March 17, 2025

I remember submitting a pitch to SMX in my early years while still in the Cayman Islands. I don’t even remember the topic, but I do remember one thing—I had nothing new to share. That’s probably why it wasn’t accepted. At the time, I had spoken at several mid-level presentations for government agencies and marketing organizations, so I thought I had a chance. But looking back, I realize I really didn’t.

I watched my SEO contemporaries present algorithm deep dives, case studies, and innovative strategies—many of which I was already applying in my own work. I knew the material, but I wasn’t the one up there sharing it. At the time, I shrugged it off. It didn’t feel like a big deal, maybe just a slight hit to my ego. After all, I had built a successful business and had long-term clients who trusted me for results. Speaking at conferences didn’t seem essential—when you know how to generate revenue for your clients, your own success tends to follow naturally.

But now, as I prepare to present at PubCon Austin 2025, it feels different. It feels like recognition. It feels like a warm hug from an industry I’ve been a part of and loved since 2006. And for that, I am incredibly grateful.

My PubCon Austin 2025 Session: Web Development – Ground Up Success

The pitch I originally submitted was titled “From Launch to Leads: The Web & SEO Framework That Delivers Ranking Results.“ However, my official PubCon session is titled: “Web Development: Ground Up Success.” The core content remains the same, but I’ll be refining it slightly to align with the session’s theme.

At its heart, this session will focus on our Basic Website Package, which integrates technical SEO with web development. This is the exact system we use every day, and I know it by heart. There’s no need to memorize slides or rehearse talking points—I’ll simply share what I know and what has worked for us time and time again.

By the end of this session, attendees will walk away with:

Why traditional website development fails small businesses
A clear, actionable framework for launching a website that ranks quickly and generates leads
A deeper understanding of how to integrate SEO from the ground up rather than treating it as an afterthought
Strategies that work across any website platform, including Wix, Squarespace, and custom-built sites
Case Studies of how our clients saw immediate results with our web and seo packages

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Who Will Benefit Most From This Session?

Small Business Owners – If you’re building your own website on platforms like Wix or Squarespace, I’ll show you how to structure your site for revenue generation faster than any traditional SEO method you’ve heard of. No coding or technical experience required.
Web Designers and Developers– SEO is often an afterthought, but integrating it at the ground level elevates your projects, increases your value, and results in happier clients. If your business has an in-house web designer or developer, this session will equip them with SEO best practices that will set them apart.
Marketing Professionals– Understanding SEO at the beginning of a web project is critical. One of the best feedback I’ve received from online marketing training I’ve conducted is this:

“Fevi makes complicated topics seem easy.”

I believe this comes from English being my second language—I naturally break down complex ideas in a way that makes sense for non-technical professionals. More importantly, I’ll help you turn SEO concepts into actionable strategies that drive measurable results.

Additionally, I’ll be sharing real-world examples and case studies that demonstrate how this approach has helped businesses launch and rank quickly—sometimes within days.

PubCon Austin 2025 Session Details

Date & Time: June 20, 2025, at 9:35 AM
Location: Salon C, AT&T Conference Center, University of Texas Campus

Conference schedules are subject to change, so be sure to check the official Conference Session Grid for the latest updates.

Venue Address:
AT&T Conference Center, University of Texas Campus
1900 University Avenue
Austin, TX 78705

Let’s Connect at PubCon!

I can’t wait to share my insights and connect with fellow professionals at PubCon. If you’re attending, let’s connect! I’ll be around throughout the conference, so whether you want to chat about SEO, web development, or just exchange ideas, feel free to find me.

Austin, here I come!

<span style="font-size:20px;">by</span> Fevi Yu

by Fevi Yu

SEO Consultant since 2008

Fevi Yu is a seasoned SEO consultant, digital agency founder, and the visionary behind the Basic Website Package—an innovative web and SEO solution crafted for business owners aiming for immediate results. She’s also the creator of the Unlimited WP Maintenance Package, which provides comprehensive WordPress support to enhance website performance and ensure long-term success. This article was written with the assistance of generative AI for enhanced clarity and precision.

Aneth Coloma

Social Media Manager

Aneth is our Social Media Manager. She’s a creative-technical hybrid with almost 10 years of experience in digital marketing with a focus on social media. From writing to design, she can handle all aspects of social media content creation and her ability to analyze social media insights can help grow a brand’s online presence. She takes initiative, drives results, and stays current with evolving trends.