Page Speed
Pagespeed is now part of Google’s Ranking Algorithm. This means that if your website doesn’t load within X seconds. Google will demote your ranking. That doesn’t matter as much as 40% of Users bouncing off your site when it doesn’t load within 3 seconds. Pagespeed is vital to ranking
Basic Package
Ideal for Small Business with one location
Visible Package
For Small Businesses targeting Multiple Locations
Optimize Package
For Small Business in very competitive Online Industries
Why do you need Page Speed?
It is estimated that your website only has 3 seconds to start loading before a user clicks off. 3 seconds and then you lose almost half your users! That’s a lot of pressure but don’t worry, we prioritize Page speed during web development. We also recommend plugins / components that won’t affect your pagespeed too much. The other reason you need to be concerned about PageSpeed is because Google has made it a ranking factor. Essentially this means that if your website is slow, you probably won’t rank for very competitive keywords unless your content is compelling enough. Here are tools to test your Pagespeed…
Your page speed will differ depending on where you are testing from. Latency and network connection are things to bear in mind when testing. Here is a more indepth article.
We decided to integrate Page Speed into our Development process because not only do the Search Engines require it but so do Users, which makes it vital for higher conversion rates. It is estimated that half of users don’t wait longer than 3 seconds before clicking off your website if it hasn’t loaded yet and that’s why its important to have Page Speed in your Web development Contract.
Server Response Time
In order for us to enable your website to be fast, your server needs to accommodate the speed. Our dedicated server hosts a lot of the top ranking websites. And yes they are all fast. Not all servers can deliver the speed at which our website load so this is important. We’ve optimized our Server for TTFB or Time to First Byte.
Content Distribution Network
A Content Distribution Network or CDN helps increase your page speed tremendously because it stores copies of your website in data nodes located everywhere. This increases the speed of your website because instead of traveling all the way to your server, the data simply comes from the nearest node so you see your information as quickly as possible. My personal favorite CDNs are the following
Other things to consider for Page Speed
- Compression
- HTML, Javascript and CSS Minification
- Reducing Redirects
- Removing render-blocking Javascript
- Leveraging Browser Caching
- Optimizing Images and Graphics
Here are my favorite articles on Page Speed
- Page Speed by Moz
- How to score a perfect score on PageSpeed Insights by Neil Patel
- Page Speed and SEO by Backlinko
Page Speed and Website Conversions
Alexa’s data shows that fast loading websites rank much higher than slow loading websites. High ranking websites tend to have more views than those who don’t rank at all and more views will equate to increase inquiries for a service or product / company or brand.
It is our strong recommendation that our clients focus on Page Speed more than any other plugins that they may want us to install. That is assuming you want to be #1 of your industry.
About the Author
Fevi Yu
Fevi Yu, is an accomplished SEO Consultant for over 15 years. With a strong base in the Cayman Islands, she’s now helms a premier Northern VA/Metro DC SEO Company. Merging AI seamlessly into her workflow, she pioneers advanced unique and creative strategies. Her legacy includes optimizing top SMBs in the Caribbean, and she’s achieved unmatched #1 rankings in Northern VA, Washington DC and the Caribbean. As Founder of WOWebsites, Fevi combines proven expertise with innovative techniques, optimizing websites for higher conversions and continually propelling clients to new digital frontiers.
