Case Study
ERA Cayman Islands
The Most Visible Locally-Owned Real Estate Company for Both Paid Ads and Organic Rankings in the Cayman Islands
In 2008, the owner of ERA Cayman Islands (formerly known as CLPG or Cayman Luxury Property Group) met with the owner of WOWebsites.com (previously known as Easywebsites Cayman Islands). Over coffee in a small shipping container office along West Bay Rd. in Grand Cayman, neither could have predicted the start of a long and fruitful partnership. After two years of discussions, CLPG finally signed on as a client of Easywebsites.
The Challenge
At that time, CLPG (now ERA Cayman Islands) was a small boutique real estate company with zero search engine rankings. Our challenge was to bring them to the first page of search results. They signed up for our most competitive offering, the Optimized Website Package, and our work began.
The Solution
Step 1: Optimized Website Package
Given the highly competitive nature of the Cayman Islands real estate market, ERA Cayman Islands recognized the need for a comprehensive and robust online presence. To address this, they opted for our most advanced offering: the Optimized Website Package. This package is designed specifically for businesses operating in highly competitive industries where visibility and performance are crucial for success.
The Optimized Website Package includes a combination of website development and SEO integrations aimed at maximizing visibility, improving user experience, and generating high-quality leads. The core components of this package are as follows:
- Custom Website Design and Development: The first step involved creating a user-friendly, responsive website optimized for both desktop and mobile devices. This ensured that potential buyers could easily navigate the site and access property listings, regardless of their device. The design also focused on speed optimization, ensuring fast loading times, which are critical for both user experience and search engine rankings.
- SEO-Focused Structure: From the ground up, the website was built with SEO best practices in mind. This includes optimized URL structures, clean coding, and schema markup to help search engines understand the content better. The site was also structured to enhance crawlability, ensuring that search engines could index all relevant pages easily.
- Content Strategy: To support SEO efforts, we developed a content strategy that targeted high-intent keywords related to real estate in the Cayman Islands. Each page of the website was optimized with unique, relevant content designed to appeal to potential clients searching for properties in the area. Property listings were meticulously crafted with rich descriptions, high-quality images, and video content to improve engagement and time spent on the site.
- On-Page Optimization: This involved optimizing key on-page elements such as meta titles, meta descriptions, alt tags for images, and internal linking structures. By ensuring that all pages had keyword-rich meta information, we improved their chances of ranking for relevant searches.
Thanks to the Optimized Website Package, ERA Cayman Islands saw immediate improvements in their search engine rankings. Upon launch, their website entered the SERPs (Search Engine Results Pages) at position #7, which was a dramatic improvement from their previous ranking of #51 (page 5). This early success set the foundation for their long-term dominance in the market.
At the time of this achievement, 2010, the Cayman Islands real estate market consisted of around 30 real estate companies and 170 agents, making the competition fierce. The decision to invest in such a comprehensive web and SEO package enabled ERA to stand out and capture a significant share of the market.
Step 2: SEO Campaign
We launched a comprehensive SEO campaign targeting high-intent keywords for users seeking to buy real estate in the Cayman Islands. This involved crafting an SEO strategy that balanced optimization and budget.
SEO Strategy 1: Keyword Visibility
As a result of our efforts, ERA Cayman Islands now ranks for over 1,000 keywords and keyword variations within their industry.
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SEO Strategy 2: High Conversion Rates
We optimized every page, including blog posts, to ensure high conversion rates. In fact, clients frequently receive inquiries through their blogs because we made sure every page functions as a landing page.
Step 3: PPC Campaign
ERA Auction Insights for the last 12 months
When Google changed its layout so that ads resembled search results, we expanded our strategy to include paid rankings. According to auction insights, ERA Cayman Islands is the most visible real estate company in Cayman for both paid and organic search results.
Results
As of October 2024, ERA Cayman Islands is the most visible local real estate company in the Cayman Islands, both for organic search results and paid ads. Despite a temporary dip in rankings during their transition from CLPG to ERA, their rankings rebounded, and they now consistently rank at the top for major and minor keywords. Only aggregate sites like Realtor and CIREBA rank above ERA in search engine results.
Most Visible Website for “condos on seven mile beach for sale” and all permutations thereof
Most Visible Real Estate Google Ads Campaign in the Cayman Islands
#1 for “cayman beachfront homes for sale”
#1 for “cayman brac real estate”
#1 for “condos on seven mile beach for sale”
#1 for “grand cayman beachfront homes for sale”
#1 for “grand cayman condos 7 mile beach for sale”
#1 for “grand cayman seven mile beach condos for sale”
#1 for “homes for sale west bay grand cayman”
#1 for “south sound homes for sale cayman islands” (#1 for Organic and Paid Ads)
#1 for “south sound real estate cayman”
#1 for “west bay real estate cayman”
#2 for “cayman islands beachfront land for sale”
#2 for “cayman luxury real estate”
#2 for “cayman kai homes for sale”
#2 for “cayman kai real estate”
#2 for “george town grand cayman homes for sale”
#2 for “house for sale east end, grand cayman”
#2 for “savannah real estate cayman islands”
#2 for “seven mile beach condos for sale”
#2 for “west bay homes for sale grand cayman”
#3 for “cayman developments”
#3 for “condos for sale cayman islands”
Client Testimonial
I can honestly state that Wowebsites.com provides the finest quality and service. Their expertise in web design and SEO is unmatched in the industries of real estate and vacation destinations throughout the Caribbean. Fevi Yu, the owner of WOW, has decades of hands-on SEO experience, which I consider foundational for any website's survival. Her staff is highly skilled in all aspects of web design and functionality. I have used WOW for all my company’s websites for the past decade and will continue to do so.
Robert Totten
Owner and Broker, ERA Cayman Islands