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How to Use Artificial Intelligence (AI) in Social Media Marketing to Increase Engagement

How to Use Artificial Intelligence (AI) in Social Media Marketing to Increase Engagement

The use of Artificial Intelligence (AI) in marketing is changing the way of doing business by allowing companies to develop, revamp and manage content easily. Some of the benefits of AI in social media include increasing the number of likes and shares, as well as increasing the interaction with the audience. Here are the ways through which you can properly apply AI to increase engagement and develop a better relationship with their customers.

  1. Tailoring Content for the Highest Possible Interaction

AI based algorithms are able to predict the preferences and behaviors of users, and therefore suggest content that might interest them. Businesses like you can use AI to:

    • Offer suggested content to the users based on their activities.
    • Ensure that the post is delivered at the right time when the audience is most likely to engage.
    • Create dynamic and interactive content that will be relevant to different audience segments.

Free AI Tool: BuzzSumo assists in identifying trending content and audience interaction.

  1. Created by AI Content for Continuity and Acceleration

Other tools that have been developed with the help of AI include writing assistants, image creation, and other such tools that help companies post regularly without overburdening the marketing departments. Companies can use AI to:

    • Develop social media copies, blog posts, and ad copies in a short time.
    • Design visually engaging content like graphics, videos and animations.
    • Compare different contents to find out which one will produce the best result.

Free AI Tool: Canva offers users AI-based design features to create social media graphics.

  1. Improving Social Media Advertising with the Help of AI

The analytical functions of AI allow organizations to refine their advertising strategies and get the most out of their investment. Thus, using AI, companies can:

    • Use predictive analysis and audience segmentation to improve ad targeting.
    • Make sure that the bidding for the ads is optimized to get the most value for the money spent.
    • Monitor the performance of real-time campaigns and make changes based on the data.

Free AI Tool: Google Analytics is an AI-powered tool that provides ad performance and audience behavior data.

  1. Chatbots Powered by AI for Better Customer Engagement

AI chatbots are a great way to provide instant customer service and interaction, thus helping companies to improve the customer satisfaction. Chatbots can:

    • Offer answers to some of the most asked questions and offer suggestions.
    • Respond to customers’ queries instantly, and within a short time, leading to higher levels of customer satisfaction.
    • Increase conversion rates by directing the user through the sales funnel.

Free AI Tool: Chatfuel is a tool that enables the construction of chatbots for social media platforms with the help of AI.

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  1. Analyzing the Trends and Monitoring the Brand Sentiment

AI can be used to analyze large amounts of social media data in order to recognize potential trends and analyze brand sentiment. Businesses can leverage AI for:

    • Real-time social listening to determine the feelings of the target audience.
    • Discovering trends and topics that can be used to join in the conversation during trends.
    • Determining the reputation of the brand and readjusting the strategies accordingly.

Free AI Tool: Brandwatch is a tool that enables businesses to keep a close eye on the brand sentiment and social media trends.

  1. Preventing the Spread of Misinformation and Securing the Brand

AI assists in the protection of brands by identifying and blocking fake news, inappropriate content, and spam. Companies can use AI to:

    • Watch for the company’s name and report possible public relations issues.
    • Identify and delete comments that are rude or from a bot account.
    • Check for adherence to the platform’s policies and the community’s guidelines.

Free AI Tool: Hootsuite Insights is a tool that can be used to detect and filter out negative content in real time.

  1. Enhancing Accessibility and Security

The accessibility features that are driven by AI enhance the experience of the user for various kinds of users, while the AI-powered security features help in the protection of business accounts. Businesses can:

    • Use automatic captions, translations and voice recognition for inclusive content.
    • Identify threats and cyber attacks and prevent them from happening.
    • Moderate content automatically to ensure that only the best content is displayed.

Free AI Tool: Kapwing provides the ability to generate automatic captions and subtitles for accessibility.

  1. The Benefits of Using AI: The Downsides and How to Avoid Them

Although there are many advantages of using AI, it is crucial to consider the issues such as data protection, algorithms’ bias, and over reliance on tools. Companies should:

    • Ensure that there is clarity on the use of AI in decision making and data collection.
    • Perform regular checks on the AI models to eliminate biases and misinformation.
    • Ensure that while using automation, there is supervision to ensure that the interactions are real.

The use of AI is changing social media marketing and advertising by allowing companies to tailor content, engage with customers, and build brand loyalty. Therefore, by properly implementing AI in social media marketing, you can gain more likes, shares, and comments while doing so ethically. The proper implementation of AI can enhance the customer engagement, increase the brand awareness, and enhance the business growth.

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Picture of <span style="font-size:20px;">by</span> Fevi Yu
by Fevi Yu

SEO Consultant since 2008

Fevi Yu is a seasoned SEO consultant, digital agency founder, and the visionary behind the Basic Website Package—an innovative web and SEO solution crafted for business owners aiming for immediate results. She’s also the creator of the Unlimited WP Maintenance Package, which provides comprehensive WordPress support to enhance website performance and ensure long-term success. This article was written with the assistance of generative AI for enhanced clarity and precision.

Picture of Aneth Coloma
Aneth Coloma

Social Media Manager

Aneth is our Social Media Manager. She’s a creative-technical hybrid with almost 10 years of experience in digital marketing with a focus on social media. From writing to design, she can handle all aspects of social media content creation and her ability to analyze social media insights can help grow a brand’s online presence. She takes initiative, drives results, and stays current with evolving trends.

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