So online marketing nowadays is not about having a million dollars, its now about being smart and quick on your feet.
If you watched the 2013 Superbowl then you know that the Ravens were not the big winners. No Sir. In Social Media, the big winner was Oreo. During the game, there was an unexpected blackout out that lasted over 30 minutes and Oreo cashed in on the blackout with this ad.
There were other brands that followed suit, but Oreo was by far the winner! So many Users started retweeting it and talking about it for days on end, which meant free advertising for Oreo! Sorry to steal your thunder Ravens, but congrats on a great win!
Granted, Oreo had an entire Marketing Agency behind it, yet I honestly think someone (an individual with enough passion for their business) could have pulled off something like this.
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by Fevi Yu
SEO Consultant since 2008
Fevi Yu is a seasoned SEO consultant, digital agency founder, and the visionary behind the Basic Website Package—an innovative web and SEO solution crafted for business owners aiming for immediate results. She’s also the creator of the Unlimited WP Maintenance Package, which provides comprehensive WordPress support to enhance website performance and ensure long-term success. This article was written with the assistance of generative AI for enhanced clarity and precision.