SteppingStones Recruitment
The Most Visible Recruitment Company in the Cayman Islands
We started working with SteppingStones when they set up offices in the founder’s living room back in 2008. The objective was to increase their search engine ranking and help them become the most visible recruitment company in the Cayman Islands.
Now, in 2024, SteppingStones is a leading recruitment and professional services agency in the Cayman Islands, specializing in matching top talent with premier businesses. They offer a full range of recruitment services for both temporary and permanent positions across various industries, helping organizations and job seekers achieve their goals.
The Challenge
Back in 2008, SteppingStones was a new player in a competitive recruitment market and needed to establish an online presence to differentiate themselves from existing agencies. With a small team and limited resources, they faced the challenge of improving visibility and attracting both clients and candidates.
The Solution
We implemented a tailored digital marketing strategy:
Visible Website Package
SteppingStones Recruitment needed a foundational online presence that would effectively showcase their recruitment services while respecting their budget constraints as a new company. They were looking for a website that prioritized strong visibility in search engines, enabling them to connect with job seekers and clients searching for recruitment solutions without the high costs often associated with fully custom-built sites with additional SEO features. The Visible Website Package offered by WOWebsites suited their needs perfectly, as it provided a robust technical SEO foundation and essential web features to drive traffic and improve discoverability, helping them compete in a highly competitive market without overspending. This package ensured their site was optimized for search from day one, providing them with a competitive edge and setting them up for future growth.
SEO Campaign
The Visible Package provided SteppingStones with a strong foundation, initially ensuring visibility for essential keywords like “Cayman jobs.” However, it soon became clear that, while valuable, this coverage alone was not sufficient, as users search for recruitment services using a myriad of keyword permutations. To address this, the SEO campaign expanded the focus to include a broader range of industry-specific keywords, such as “legal recruitment,” “IT recruitment,” and “financial services recruitment.” This strategic enhancement allowed SteppingStones to appear in top search results for all vital areas of their recruitment services. By optimizing their site for an array of high-value terms, the campaign successfully broadened their reach, capturing diverse user search patterns and driving relevant traffic. This tailored approach ensured SteppingStones became a top contender in multiple specialized recruitment fields, connecting them more effectively with job seekers and clients alike.
PPC Campaign
The Visible Package provided SteppingStones with a strong foundation, initially ensuring visibility for essential keywords like “Cayman jobs.” However, it soon became clear that, while valuable, this coverage alone was not sufficient, as users search for recruitment services using a myriad of keyword permutations. To address this, the SEO campaign expanded the focus to include a broader range of industry-specific keywords, such as “legal recruitment,” “IT recruitment,” and “financial services recruitment.” This strategic enhancement allowed SteppingStones to appear in top search results for all vital areas of their recruitment services. By optimizing their site for an array of high-value terms, the campaign successfully broadened their reach, capturing diverse user search patterns and driving relevant traffic. This tailored approach ensured SteppingStones became a top contender in multiple specialized recruitment fields, connecting them more effectively with job seekers and clients alike.
Results
As a result of the Visible Website Package and SEO Campaign, SteppingStones became the most visible local recruitment company for all their industry keywords. They now rank on the first page of Google for several key searches, including:
- #2 for "cayman accounting jobs"
#2 for "cayman fund jobs"
#2 for "cayman it jobs"
#2 for "legal jobs cayman islands"
#3 for "cayman banking jobs"
#3 for "cayman compliance jobs"
#4 for "cayman legal jobs"
- #3 for "cayman banking jobs"
#3 for "cayman compliance jobs"
#4 for "cayman legal jobs"
These top rankings have solidified SteppingStones as the leading recruitment company in the Cayman Islands across multiple industries, consistently attracting job seekers and employers.
Results
Aside from ranking well for keywords, SteppingStones Recruitment also ranks well compared to their online competitors. Below are screenshots comparing their ranking to their industry competitors.
Client Testimonial
