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Case Study: Ivysummit.com — the effectiveness of the Basic Website Package on a newly launched website

Image is a screenshot of IvySummit’s Google Analytics report. Google categorized and ranked the website, for a lot of first page SERPs (Search Engine Results Pages). Also, the engagement rates are high, which means the website is optimized for User engagement.

We launched this website about three weeks ago. IvySummit, a premier college consulting firm, required an optimized website to get the most visibility and to reflect their expertise in Ivy League admissions consulting. They chose our Basic Website Package, which is our best selling service and is a combination of web design, web development and technical SEO — services that are typically provided separately.

We launched their website on February 1, 2024 and today is February 23.  Within three weeks of launch, our client has informed us that he has already received inquiries. Based on the analytics screenshot above, you can see the website has site visitors from 10 countries but the actual numbers are from 27 countries.  The average engagement time per user was over 1 minute, which is fantastic!   An engagement rate of 53% further validates the site’s success, signifying that more than half of the visitors are within the target demographic.

Another important metric are SERPs or Search Engine Results Pages, and here are SERP results of IvySummit.com after only 3 weeks of launch.

#7 for ivy league consulting
#7 for “ivy league consulting”
#9 for "ivy league college admissions consultant"
#9 for “ivy league college admissions consultant”
No. 6 for "ivy league college consultant"
No. 6 for “ivy league college consultant”
Best in Search

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No. 10 for "ivy league college consulting"
No. 10 for “ivy league college consulting”
No. 4 for "best consultant for ivy league admissions"
No. 4 for “best consultant for ivy league admissions”

The most important metric is conversions and our client has already emailed us to let us know that he has received inquiries in the last couple of weeks.  Conversion is best metric to measure the efficacy of a website project.

Picture of <span style="font-size:20px;">by</span> Fevi Yu
by Fevi Yu

SEO Consultant since 2008 · Pubcon Speaker

Fevi Yu is a seasoned SEO consultant, digital agency founder, and Pubcon speaker. She is the creator of the Basic Website Package—the only web design and technical SEO-integrated solution proven to rank and generate inquiries within weeks of launch. Her clients’ websites consistently appear on the first page of results—both in traditional search and AI-generated responses. Her writing focuses on strategies that help clients grow and compete online.

Picture of Aneth Coloma
Aneth Coloma

Social Media Manager

Aneth is our Social Media Manager. She’s a creative-technical hybrid with almost 10 years of experience in digital marketing with a focus on social media. From writing to design, she can handle all aspects of social media content creation and her ability to analyze social media insights can help grow a brand’s online presence. She takes initiative, drives results, and stays current with evolving trends.

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