With Real World Examples of Search Engine Rankings
I am an SEO Professional. I’m not a web designer but I own a web design and development Company. I could’ve easily gone the usual route and stayed as an SEO Consultant, which, a lot of my peers do. Less headaches and more lucrative too. But no, I had to own a web design company… for many reasons. The first reason being that Web design is imperative for SEO.
In the world of digital marketing, two seemingly opposing philosophies often clash: SEO prioritizes content and usability, while web design emphasizes style and branding. It’s a delicate balance, a tug-of-war between aesthetics and functionality. However, the key to success is in finding equilibrium.
Content is King in SEO, Design is Supreme in Web Design
Sometimes, when our clients require web design services, we recommend local designers to collaborate with them. For instance, when working on the redesign of Living the Dream Divers, we recommended Massive Media.
Our approach to recommending marketing agencies is not taken lightly. More often than not, we’ve observed that designs tend to fall short in terms of SEO and user experience. This isn’t due to any lack of skill on the part of the designers; rather, it’s because their primary emphasis is on the visual aspects of the website. This is a common challenge when working with marketing agencies – they excel in design but may overlook SEO fundamentals. However, it’s essential to note that we’ve had some excellent collaborations with marketing agencies, such as our experience with Massive Media. We thoroughly enjoyed working with them.
To be clear — we genuinely love collaborating with other design agencies and their talented designers. The only issue that sometimes arises is when our priorities differ, leading to the occasional repetitive conversation. Let me illustrate this with an example:
Real Conversations with a Designer
Me: Hi, can you please increase the content on this section of the homepage?
Designer: No, it will destroy the design of the website.
Me: (Having to write a lengthy email explaining why it’s essential to increase the content length, which can take considerable time and effort.)
Real Conversation with our In-house Designer
Me: Hi, can you please increase the content on this section of the homepage?
Designer: Yes, how many words do you need?
And it’s not because our in-house designer blindly follows my instructions; it’s because we’ve had these conversations many times before, and he understands the importance.
