When to get a website professionally built
People think that when they get a new website, it automatically starts generating revenue. That’s not always the case. Unless you spend big money on Online Ads, the chances of your new website generating sales is close to zero.
Through the years and even based on our own experience, when starting a business, a website is not the first thing you need. Sure, if you are a startup or tech-based then yes and if that’s the case, we are not the developers for you. Our niche is in helping businesses grow, essentially that means the business already exists and has a target market. It’s a business that’s probably been online for a year or two and knows that they can take in or accept more clients without sacrificing service or product quality.
The first thing you need when starting a business is clients or, essentially, sales/revenue. If you were born with a silver spoon then this might not be a priority, but if your objective is to be cash positive eventually, your focus should be on clients. Think of your website as a sales tool but it’s not your only sales tool, your very first sales tool, is you.
Once you’ve established some level of cash flow by creating a unique product that the market needs, then you can start thinking about getting a website professionally built. That’s where we come in and that’s the best time to get help increasing your sales revenue. We help by increasing sales using websites as the sales tool.
Please note, prior to getting a professional website, you can simply get a one-pager from any of the DIY website makers such as SquareSpace, Wix, Weebly, etc. — again, dont focus on getting your sales from that initial website, you will be wasting your time. We strongly recommend getting a business domain for your emails because it looks more professional and will probably help in getting real-time sales. Focus on getting real-time sales from your business contacts, friends and family, and even the Chamber and other Associations. This is a good rule of thumb: if your friends or family won’t buy your service, no one else will. If you can’t convince your immediate circle to get inside your rocketship, starting a business might not be for you.
Nobody wants to be the guinea-pig
Why do you need clients before getting a website? The short answer is because no one wants to be a guinea pig. Everyone, at least the majority of Online Users, want to work with businesses that have been serving the industry for years/decades.
Also, when you have reviews and testimonials on your website, from real users (emphasis on real users), your conversion rates increase. A conversion happens when a User on your website does any of the following:
- Sends an Inquiry
- Makes a Booking
- Calls to Enquire / Make a Booking
- Emails to Enquire / Make a Booking
If you don’t have testimonials on your website or Social Media websites, it’s going to be very difficult for a User to trust your business and services.
Get a Professional Website when you are happy with your Product or Service
A Website increases sales. So prior to increasing sales, you need to ensure that your product or service is as close to perfect as possible so that your clients keep coming back to you. Also, you have to ensure that your deliverables are fast, accurate, and streamlined. That’s why we always inform our clients to not worry about the website as much as they should be worrying about their product or service. As your Website / Online Partners, we will make sure your business is represented well online — as the business owner, you need to make sure your product deliverables, project management (when applicable) and customer service exceed client expectations.
Checklist of when to get a Professional Website
Before you get a Professional Website done, the objective of which is to increase sales, you need to ensure the following:
- You have existing clients who are happy to provide testimonials
- You have Cashflow to sustain your business
- Your product has a unique selling point
- You have streamlined your sales and delivery process for a quick turnaround
Once you have checked all the boxes, the details below include our Website Development process. It is a process that we have streamlined throughout the years based on our client’s recommendations and requirements.
