Best Practice #1. Create Unique Posts Instead of posting someone else’s news or update on your Company’s Social Media account, create your own blog/article and post that to your Social Media account.
I see this all the time, Company A will post an update that they see on the news that mentions their industry. An update like this is what I call the lazy update. Don’t get me wrong, I’m guilty of this as well but I’m not paid as a Social Media Professional. It’s easy to update Social Media with a news update but the issue with this is that it doesn’t do anything for your brand or visibility. If you create an inhouse article that mentions the news and how it affects your company or industry, think of how much more influential that blog post would be. If you write articles that resonate with Users even better because that would increase the likelihood of Social Media shares and likes.
How does this help your online visibility?
- New Content: Search Engines like new content so by writing a new blog post or article you are effectively providing new content. Obviously the content needs to be well written, unique, provide insight to your users and most importantly, have all the elements of E.A.T. (Expertise, Authority, Trust)
- New Links: SEO is about 3 things: Content, Links, and Technical SEO. When you post something on Social Media, what happens? You could possibly, inadvertently create a backlink. Granted, social media links are predominantly nofollow links but in the right target market, your content could be shared and shared and linked to from other online sources.
- Increase of User Metrics: There are other metrics to consider like time on site, CTR (click-through rates), and Bounce rates.
